Tell us what matters
Family, mortgage, income—or simply that you are not sure yet.
Protection for real family life
Protect your family.
Reward the life you live.
Protect your family with life insurance, critical illness cover or income protection—and get rewards and savings on selected plans for healthy choices and everyday living.
✓ Quick enquiry✓ Choose your contact time✓ Phone call at a time that suits you
Life insuranceCritical illness coverIncome protection
Why it matters
Protect the money
your family lives on.
Mortgages, children, bills and income rarely stand still. ActiveJoe makes the first step simple. If you submit an enquiry, your protection adviser will contact you to discuss your circumstances and protection needs.
See what happens next →Choose how to start
Complete the quick form when it suits you.
Understand the options
Your protection adviser explains the next step.
What do you want to protect?
One conversation.
Three important safety nets.
01See life insurance → 02See critical illness cover → 03See income protection →
Life insurance
Financial support for the people who depend on you if you die during the policy term.
Critical illness cover
A potential lump sum following diagnosis of a specified serious condition, subject to policy terms.
Income protection
A potential regular benefit if illness or injury prevents you from working, subject to policy terms.
The Active Joe difference
Protection for tomorrow.
Value you can feel today.
Get protection for the people who matter—and rewards or savings on selected plans for healthy activity and everyday living.
Rewards, partners, qualification criteria and availability vary by provider and policy. Protection needs and suitability always come first.
Healthy activity
Turn qualifying everyday activity into progress towards selected benefits.
Everyday rewards
Get offers or savings from participating partners on selected plans.
Protection stays first
Your needs, budget, eligibility and policy terms remain the basis of every recommendation.
Clear from the start
ActiveJoe makes it easy to get started.
Tell us what you want to protect. A protection adviser will contact you, understand your needs and explain the options that could suit you. ActiveJoe itself does not provide financial advice.
Cover is subject to eligibility, underwriting and policy terms. There is no obligation to proceed.
See what happens after you enquire → Trusted protection support
Rated 4.9 out of 5 on Trustpilot.
Based on 406 customer reviews of Tailored Life Solutions Ltd, the protection team that handles ActiveJoe enquiries.
Rating and review count checked 27 October 2026.
Read the reviews on Trustpilot → Discounted life insurance
Start with a lower premium from day one.
See how selected life insurance plans can begin below the provider's standard premium—and how healthy choices can help keep costs lower.
See discounted life insurance → Ready when you are
Get protected. Get rewarded.
Start your enquiry now. Your protection adviser will contact you about it, taking your preferred contact time into account.