Average Joe → Active Joe
Don’t be Average Joe. Be Active Joe.
Most protection just sits there doing nothing. Active Joe is about cover that protects your family and rewards how you live.
Same protection. Smarter benefits.
Modern protection that does more than just sit there. Get covered while unlocking real everyday benefits.
Takes 60 seconds. No obligation.
Protection that helps look after your family while giving you more value day to day.
This is more than just cover. Think up to 50% off gym memberships, fitness rewards and everyday lifestyle perks — all wrapped into protection built for modern life.
Stay active and unlock real savings, including up to 50% off gym memberships and rewards for hitting your goals.
Your cover can work alongside your daily habits — from steps and workouts to staying consistent with the healthy things you already do.
This is protection that can come packed with fitness rewards, savings and lifestyle perks — not just peace of mind for later.
Takes less than 60 seconds
Most protection just sits there doing nothing. Active Joe is about cover that protects your family and rewards how you live.
Same protection. Smarter benefits.
It’s not about worst-case scenarios. It’s about making sure life keeps moving if something unexpected happens.
Mortgage, rent, bills — the right cover helps keep everything moving.
Life cover, illness cover and income protection all play different roles.
No jargon. No overthinking. Just clear next steps.
It takes less than a minute to see what cover could suit you — no pressure, no commitment, just a quick route to the right protection and the rewards that can come with it.
Most people finish this in under 60 seconds.
Start Your Protection CheckAnswer a few quick questions
We match you to the right protection setup
A specialist talks you through your options
