Tell us what matters
Family, mortgage, income—or simply that you are not sure yet.
Protection for real family life
Protect your family.
Reward the life you live.
Life insurance, critical illness cover and income protection—with eligible rewards for healthy choices and everyday living.
✓ Quick enquiry✓ Same-day response✓ Phone call at a time that suits you
60 secto get started
Live welleligible plans can reward it
Life insuranceCritical illness coverIncome protection
Why it matters
Protect the money
your family lives on.
Mortgages, children, bills and income rarely stand still. ActiveJoe makes the first step simple. If you submit an enquiry, your protection adviser will contact you to discuss your circumstances and protection needs.
See exactly how it works →Choose how to start
Start on WhatsApp or use the quick form.
Understand the options
Your protection adviser explains the next step.
What do you want to protect?
One conversation.
Three important safety nets.
01
AJ
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02Life insurance
Financial support for the people who depend on you if you die during the policy term.
AJ
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03Critical illness cover
A potential lump sum following diagnosis of a specified serious condition, subject to policy terms.
AJ
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Income protection
A potential regular benefit if illness or injury prevents you from working, subject to policy terms.
The Active Joe difference
Protection for tomorrow.
Value you can feel today.
Selected eligible plans recognise healthy activity and include everyday benefits. It is a more engaging way to think about protection—built around living well, not simply preparing for the worst.
Rewards, partners, qualification criteria and availability vary by provider and policy. Protection needs and suitability always come first.
Healthy activity
On eligible plans, qualifying activity contributes towards selected benefits.
Everyday rewards
Eligible plans include offers or savings with participating partners.
Protection stays first
Your needs, budget, eligibility and policy terms remain the basis of every recommendation.
Clear from the start
ActiveJoe makes it easy to get started.
Tell us what you’re looking to protect and we’ll make sure your enquiry is handled securely. Your protection adviser will speak with you about your circumstances, needs and available options. ActiveJoe itself does not provide financial advice.
Cover is subject to eligibility, underwriting and policy terms. There is no obligation to proceed.
See how the introduction works → Trusted protection support
Rated 4.9 out of 5 on Trustpilot.
Based on 401 customer reviews of Tailored Life Solutions Ltd, the protection team that handles ActiveJoe enquiries.
Rating and review count checked 13 August 2026.
Read the reviews on Trustpilot → Ready when you are
Get protected. Get rewarded.
Start your enquiry now. Your protection adviser will contact you about it, taking your preferred contact time into account.