Protect your family.
Live well.
Get rewarded.

Life insurance, critical illness cover and income protection designed to protect what matters most — while unlocking real everyday benefits.

Built for real life

Benefits you can actually feel.

Protection that helps look after your family, your income and your future while giving you more value day to day.

Cashback on everyday spend
Rewards for staying active
Discounts on gyms & more
Protection first. Rewards built in.

Protection that can reward the way you live.

This is more than just cover. Think up to 50% off gym memberships, fitness rewards and everyday lifestyle perks — all wrapped into life insurance, critical illness cover and income protection built for modern life.

Move more. Pay less.

Stay active and unlock real savings, including up to 50% off gym memberships and rewards for hitting your goals alongside flexible life insurance.

Your lifestyle, rewarded.

Your cover can work alongside your daily habits — from steps and workouts to staying consistent with the healthy things you already do, with critical illness cover built in where needed.

More than just cover.

This is protection that can come packed with fitness rewards, savings and lifestyle perks — including income protection options, not just peace of mind for later.

Start Your Protection Check

Takes less than 60 seconds

Why people actually sort this stuff.

It’s not about worst-case scenarios. It’s about making sure life keeps moving if something unexpected happens — with the right life insurance, critical illness cover or income protection in place.

Keep life on track

Mortgage, rent, bills — the right cover helps keep everything moving and protects the people who rely on you.

Cover different situations

Life insurance, critical illness cover and income protection all play different roles depending on what you need to protect.

Keep it simple

No jargon. No overthinking. Just clear next steps and straightforward protection advice.

Life insurance for families
Critical illness cover
Income protection
Rewards for living well

Let’s get this sorted.

It takes less than a minute to see what life insurance, critical illness cover or income protection could suit you — no pressure, no commitment, just a quick route to the right protection and the rewards that can come with it.

  • Quick and simple
  • No obligation
  • Built around your lifestyle
Start now

Start Your Protection Check

Most people finish this in under 60 seconds.

Start Your Protection Check

What happens next

1

Answer a few quick questions

2

We match you to the right life insurance, critical illness or income protection setup

3

A specialist talks you through your options

No obligationNo spamJust clear, straightforward advice

Everything covered in one place

From life insurance to critical illness cover and income protection, Active Joe gives you flexible protection designed to support your family, your income and your future — all in one place.